Creativity that knows the rules
Fair balance, ISI, claims support, MLR and PRC review. We design for the constraints up front, so the idea that gets approved is the idea we pitched.
Regulatory fluency
Life Sciences & Health
Nearly two decades inside pharma, payers, health services and pharmacy. We know the regulatory landscape, we know what clears review, and we still move faster than agencies three times our size.
Trusted by
What we know
Big, traditional agencies keep failing health brands the same way: slow, staffed by rotation, and nervous around regulation. People want more personal, more equitable health experiences. Delivering them takes a partner who brings four things to every engagement.
Fair balance, ISI, claims support, MLR and PRC review. We design for the constraints up front, so the idea that gets approved is the idea we pitched.
Regulatory fluency
Experience in regulated categories means fewer rounds, smoother approvals and more momentum from day one. The speed is unusual. The quality never slips.
Momentum
No bait and switch. The senior people in the pitch are the people on your account next year, because we cap our client count to keep it that way.
Consistency
Omnichannel is not a slide, it is a habit. Strategy, creative, video and social that hold together across HCP, patient and consumer touchpoints.
Omnichannel
Where we play
Health happens in a lot of places: a clinic, a formulary, a pharmacy counter, a phone. We have built work for all of them, and we bring what we learned in each to the next.
Work for Pfizer, Regeneron and Sanofi, including Prevnar, Champix and Bosulif.
Evernorth Health Care in Focus earned two Platinum DotCOMM Awards. Summer Friday is a Cigna preferred agency partner.
Consumer app education for a membership brand: 71 tutorial videos, 568,000+ views, every one through compliance review.
Longest active client relationship
Average client survey score
Team turnover, so your team stays your team
Platinum DotCOMM Awards for Evernorth Health Care in Focus
How we've responded
We are not a full-service agency, on purpose. By not chasing revenue, we get to do less, better, for every client we have. Here is what that looks like in practice.
We cap revenue and total client count so we can serve each partner with senior attention, not a rotating bench.
Time-tested strategic and creative processes, plus the experience to know few projects go exactly to plan, especially in health.
As a true extension of your team, we are working toward one goal: bringing the best idea to life and getting it approved.
Health, wellness and pharma have been part of our work for nearly two decades. We know the audiences, the acronyms and the review boards.
In their words
"The speed is unique and quality is never sacrificed."
Client partner, in-depth interview
"They understand your industry. They take a very big view."
Client partner, in-depth interview
"They join your family. I feel like they have my back."
Client partner, in-depth interview
Who we are
Good questions
Pharma and biotech brand teams (Pfizer, Regeneron, Sanofi), payers and health services (Cigna, Evernorth), and consumer health and retail pharmacy. We work across HCP, patient and consumer audiences, often for the same client.
Yes. Nearly two decades inside regulated health means we build creative to clear review the first time. Referenced claims, fair balance, ISI placement and approved-asset reuse are part of how we work, not something we discover in round three.
No, on purpose. We focus on strategy, creative, content and publishing, and we cap our client count so every partner gets a senior, consistent team. If you need media buying or a CRM build, we will tell you who to call.
Usually within two weeks of a signed SOW. A first conversation takes 30 minutes, and we will tell you plainly whether we are the right fit.
Stay in the loop
Short, useful and not a sales pitch. What is working in social for regulated brands right now.
Contact
Tell us what you are working on. We will come back with a point of view, not a capabilities deck.
New business
say@heysummerfriday.com
